Free tool · no sign-up

Find the stage that's costing you deals.

Set each stage of your funnel to what you're hitting today — modelled live against 12+ sourced datasets. The biggest jump to top-performer level is your bottleneck.

armstronglaunch.com/benchmarks

Where does your funnel leak? Interactive

Lead → MQL30%

MQL → SQL36%

SQL → Opp48%

Opportunity → won23%

Deals won / mo5.8= all-average baseline

500 leads/mo · sourced benchmarksOpen the full tool →

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The free funnel tool from Brendan Armstrong — full-stack builder + revenue operator. See the work →

+0%

Sales lift in 2 months

Acquisition Network · revops

Products built & shipped

B2B SaaS · full-stack

e2e

Idea → product → pipeline

one operator, one roadmap

Flexible

Scoped to where you are

free audit first

Start free

Three tools. Each one goes deeper.

The same tools I use on client work — free, no sign-up, nothing uploaded. Start at the top and go as deep as you like.

Rung 0gives no input

Selected work

Products I've built and shipped.

Real software in production across restaurants, sales, streaming, fintech, and wellness — built end-to-end, from schema to shipped UI.

Community + marketplace

Acquisition Network

Community, courses, chat, and a marketplace for business acquisition — plus the revops automation behind +50% sales.

Built + revops

Revenue intelligence

RevSignals

AI-generated sales performance briefs and smart search over CRM data for mid-market sales managers.

Built & shipped

Go-to-market

GTM OS

An operating system that runs product and pipeline against one shared roadmap.

Product / methodology

Restaurant ops

BistroBridge

Multi-tenant operations platform for restaurants — orders, inventory, and staff in one place.

Built & shipped

Engineering analytics

DevSignal

AI-powered developer-activity insights that give engineering managers a real picture of the team.

Built & shipped

Studio management

StudioSignal

A studio-management platform for owners to run classes, members, and revenue.

Built & shipped

Vertical streaming

Stage Reel

Reality TV reinvented for the phone — vertical micro-series, daily drops, and subscription unlocks from the first free episode.

Built for client

Consumer fintech

Aplomia

A financial decision-support platform giving clear answers to everyday money questions.

Built

Members-only events

1% IRL

An invite-only layer over exclusive events — pre-connect with verified guests, meet in the room, and Lock-In to earn rewards.

Built for client

Some engagements shown with client permission; others anonymized by request.

Case study

+50% sales in two months, without adding headcount.

How I rebuilt and automated the revenue operations behind Acquisition Network.

Acquisition Network · RevOps2 months

The pipeline was leaking; the team was doing it by hand.

Lead follow-up was manual and inconsistent, the CRM was noise, and no one could see where deals stalled. I mapped the revenue motion, automated the busywork, and instrumented the funnel end-to-end.

Revops automation
CRM cleanup
Lead routing
Funnel instrumentation
Sequences

+50% sales in 2 months — same team, fewer manual steps, a pipeline everyone could finally see.

How it worksevery engagement

Same method, wherever you start.

I don't sell a fixed package. I find the highest-leverage problem, scope it tightly, and ship the fix — then we decide what's next together.

Free audit
Tight scope
Fixed price
Shipped, not billed

You keep everything I build — the code, the systems, and the playbook to run it.

What I do

Meet you where you are.

Three ways I help — and most engagements blend them. We scope to your situation and budget, not a rate card.

01 — Build

Ship the product

Full-stack, production-grade software — from schema to shipped UI, deployed to a live URL your customers can use.

Architecture & core build
Auth, billing, infra
0→1 or new surface

02 — Improve

Fix & level up

Inherit a codebase, unstick it, and raise the bar — performance, UX, conversion, and the parts that scare you.

Takeover & hardening
Perf & UX
Conversion & activation

03 — Grow

Automate the revenue

The revops engine behind the product: positioning, outbound, CRM, and the automation that grows pipeline.

RevOps automation
Funnel instrumentation
Positioning & outbound

Team & network

The operators behind the work.

You work directly with senior people who've built and run these ventures — specialists across product, go-to-market, capital, and analytics. No account managers, no handoffs.